Long-Term dedicated staff

Create a flawless, low‑maintenance outdoor space built to last in the GTA.

About Design Turf

From a life‑changing moment at age 45 to becoming Toronto’s leading artificial grass and backyard putting green installer — this is our story.

I was in between careers at the age of 45 years when I first saw an advertorial on the Golf Channel about artificial golf greens. This was a ground‑breaking moment in my life as a total golf enthusiast, and I plunged into investigating the availability and expectations for selling backyard golf green services in Canada. Instinctively, I knew that there was a huge camaraderie of fellow golf lovers, and the more I plowed into the numbers, I knew that this was a business worth pursuing — and pursue I did.

How It All Started

After seeing that advertorial, I secured a deal with a major artificial turf manufacturer, set up trucking logistics, and leased a small warehouse. The next challenge was figuring out how to bring this service to the public.

That journey led me back to night school to learn HTML — the language of the internet. I wasn’t a fast learner, but I was determined. Every waking moment went into building a website that would eventually pay off in spades.

The Game‑Changing Discovery

Soon after installing our first backyard putting greens, our manufacturer introduced a new artificial turf product that mimicked the look and feel of real grass. I was simply gobsmacked. I knew instantly that this was a revolution — a solution for every homeowner who struggled to grow natural grass.

We were in on the ground floor of a new industry. Artificial grass that looks real, feels real, drains perfectly, and requires zero maintenance. Demand exploded, and our business grew faster than I ever imagined.

With humility, we can now say we offer the best products, the best service, and — year after year — more installations than all competitors combined. Timing truly is everything.

Trusted by Canada’s Top Designers

Rasmin Khachi, one of Canada’s most respected home designers, recently created a video explaining why artificial grass is the perfect solution for small, awkward, or shaded outdoor spaces. His endorsement reinforces what we’ve known for decades — artificial grass is a smart, modern, long‑term solution for Toronto homes.

Watch the video here:
https://youtu.be/9f6zUNLaU-M

Meet Our Team

Rob Keays

Rob Keays

Owner

Brandi McCarthy

Brandi McCarthy

Office Manager

Alex Armstrong

Alex Armstrong

Sales Manager

John Colangelo

John Colangelo

General Manager

Philippe

Philippe Swiecki

Head Employee Liaison

Jerome Keays

Jerome Keays

Founder

About Design Turf

For more than two decades, Design Turf has been a leader in premium artificial grass solutions across Toronto and the GTA. Our commitment has always been the same: deliver the highest-quality products, the most durable installations, and the best long-term value for homeowners, contractors, and designers.

In late 2024, we undertook a full review of our supply chain in response to potential U.S. tariff changes that could affect product availability and pricing across the artificial grass industry. Rather than pass rising costs on to customers, we made it our mission to protect value while maintaining the exceptional standards our brand is known for.

This led to a comprehensive global search for new manufacturing partners capable of meeting — and exceeding — our strict performance, safety, and durability requirements. After extensive testing, field evaluation, and quality analysis, we secured a major partnership with a leading European manufacturer recognized for innovation, consistency, and world-class engineering.

These new European turf lines match or outperform the pre-tariff American products in every key category, including resilience, UV stability, drainage performance, and long-term appearance. They also carry the same industry-leading 15-year warranty our customers expect.

Our team immediately recognized the superior construction and craftsmanship of these products. We invested in advanced training to ensure every staff member can confidently explain the benefits, specifications, and installation advantages — reinforcing our commitment to expertise, transparency, and customer satisfaction.

At Design Turf, we believe quality is non-negotiable. This transition reflects our dedication to offering the best artificial grass solutions available, even in the face of global supply challenges. We’re proud to bring this enhanced product range to the GTA and look forward to helping you create a beautiful, low-maintenance outdoor space built to last.

Our Values

  • Quality First: We partner only with manufacturers that meet strict performance, safety, and durability standards.
  • Long-Term Reliability: Our products are engineered for Canadian climates and backed by industry-leading 15-year warranties.
  • Transparency & Expertise: Our team is trained to explain every product, specification, and installation detail clearly.
  • Customer-Focused Solutions: We recommend what’s right for your project, not just what’s easiest to sell.
  • Continuous Improvement: We actively review our supply chain and product lines to stay ahead of industry changes.

Service Areas

Design Turf proudly serves homeowners, contractors, and designers across Toronto and the Greater Toronto Area, including:

  • Toronto
  • Mississauga
  • Brampton
  • Oakville & Burlington
  • Vaughan, Richmond Hill & Markham
  • Pickering, Ajax & Whitby
  • And surrounding communities in the GTA

If you’re not sure whether we service your area, contact us and we’ll confirm availability.

Ready to Transform Your Space?

Whether you’re planning a backyard putting green, a low-maintenance family lawn, or a commercial installation, our team can recommend the right turf system and provide expert guidance from concept to completion.

Call us at 416-546-6490 or request a consultation online to get started.

Request a Consultation